To develop a new supermarket own brand for value, mainstream and premium sector.
Designs that are tied together with the thought of having a pattern of some sorts on the pack.
Value brand plays with the idea of a wrapping paper with a pattern.
Mainstream brand is called Market and translates the idea of patter made of ingredients into a real life ingredients scattered on a table. Rustic feel of a good quality products.
Premium brand uses a broquat pattern asgain as a wrapping paper idea – this time in a luxury feel. Gold and metalic colours used.
- ClientPerekrestok RU
- AgencyBrand Palette