Supermarket Own Brand Concepts No1
Branding, Packaging
Project details

TASK
To develop a new supermarket own brand for value, mainstream and premium sector.

SCOPE
Package design

SOLUTION
Designs that are tied together with a circular logo for each sector’s brand. 

Value brand’s name is translated as a small basket. The logo consists of various items one would put in their basket on everyday shopping. Simple iconography and bright colours used.

Mainstream brand uses the circular logo in form of a seal, that would seal a bag full of great ingredients.

Premium brand uses a circular element as a secondary icon – stamp of quality. Packaging formats are different for premium look and feel. 

Project details
  • ClientPerekrestok RU
  • AgencyBrand Palette