New Brand Development
Branding, Packaging
Project details

TASK
To develop a new supermarket own brand for mainstream market.

SCOPE
Packaging design, Identity, Brand design

SOLUTION
At the heart of Market Perekrestok concept lies quality of its products and their selectiveness. Consumer can trust that products have been selected for them in the same way as one would select the products at the farmers’ market. 

The concept communicates each product through simple and stylish ingredient story, shot from the top on a white washed wooden table. Minimalistic and simple style of execution elevates each and every products to slightly more premium level.

Project details
  • ClientPerekrestok RU
  • AgencyBrand Palette