Beer Flavour Extension
Packaging
Project details

TASK
To develop a visual style for new flavour of Jelen beer mix.. 

SCOPE
Packaging – flavour extension

SOLUTION
Carefully choosing the colour combinations of Black Currant and Lime flavour, that will work well together and will continue within the range line.

Developping stylized illustration of each fruit that would be recognizable, continued with the style and worked well with each printing technique needed.

Also typography had to be tweaked as the name was much longer then previous flavours.

Project details
  • ClientMolson Coors SRB
  • AgencyCocoon Group